Assess and develop the complete leader.

The CLI-90 Plus™ is a comprehensive, research-based framework for leadership growth and succession planning. Co-developed and modernized by David P. Campbell, Ph.D. and John W. Jones, Ph.D., respectively, it measures 21 leadership characteristics organized into five global orientations, creating a holistic portrait of how leaders think, relate, and perform.

Five Global Orientations

1. Leadership Orientation – Ambitious, Daring, Dynamic, Enterprising, Experienced, Farsighted, Original, Persuasive
2. Energy Orientation – A measure reflecting motivation, drive, and persistence
3. Affability Orientation – Affectionate, Considerate, Empowering, Entertaining, and Friendly
4. Dependability Orientation – Credible, Organized, Productive, and Thrifty
5. Resilience Orientation – Calm, Flexible, Trusting, and Optimistic under stress

These orientations combine to form three composite indices: Leader Presence, Leader Grit, and the Overall Leadership Index—a global measure of leadership potential and performance capacity.

Five-Factor Express Measures

1. Extraversion - The tendency to be outgoing, energetic, and socially expressive in interactions with others.
2. Agreeableness - The inclination to be cooperative, empathetic, and considerate in relationships and teamwork.
3. Conscientiousness -  The degree of organization, reliability, and self-discipline a person brings to their work and goals.
4. Stability -  The capacity to remain calm, resilient, and emotionally steady under stress or pressure.
5. Openness - The tendency to be curious, imaginative, and open to new ideas, experiences, and perspectives.

The CLI-90 Plus also includes the Five Inner Coaches™—the Observer, Strategist, Encourager, Disruptor, and Builder—integrated into a Self-Discovery Map that links assessment insights to personalized self-coaching pathways.

The Five Inner Coaches™

Integrated within the Self-Discovery Map section of the CLI-90 Plus, the Five Inner Coaches™ model translates leadership assessment insights into actionable self-coaching pathways. Each “coach” represents a vital internal function of effective leadership and self-management, helping users strengthen awareness, decision-making, motivation, innovation, and execution.

1. The Observer

Definition:
The Observer represents mindful awareness—the capacity to notice one’s thoughts, emotions, and behaviors without judgment. It serves as the inner lens of reflection, helping leaders recognize patterns before they react.

Interpretation:
High development of the Observer reflects self-regulation, calm decision-making, and emotional intelligence. Strength in this coach supports clarity under stress and thoughtful interpersonal conduct.

2. The Strategist

Definition:
The Strategist embodies foresight and planning—the ability to align goals, resources, and actions with long-term purpose. It translates awareness into direction, guiding intentional leadership behavior.

Interpretation:
A strong Strategist is goal-oriented, disciplined, and analytical. This coach supports effective prioritization, problem solving, and evidence-based decision making.

3. The Encourager

Definition:
The Encourager symbolizes optimism, empathy, and psychological flexibility. It is the voice that sustains confidence, inspires others, and maintains morale through challenges.

Interpretation:
When well-developed, the Encourager reinforces resilience, engagement, and team trust. It helps leaders reframe setbacks and support the growth of others with compassion and affirmation.

4. The Disruptor

Definition:
The Disruptor represents adaptive innovation—the courage to question assumptions, challenge routines, and embrace change. It is the inner agent of creativity and progress.

Interpretation:
High expression of the Disruptor reflects flexibility, curiosity, and readiness for transformation. This coach fuels experimentation, constructive dissent, and the courage to evolve.

 5. The Builder

Definition:
The Builder stands for commitment, discipline, and follow-through. It is the executor—the part of the self that turns plans and inspiration into measurable results.

Interpretation:
A strong Builder demonstrates reliability, perseverance, and accountability. It anchors leadership effectiveness in consistent effort, goal completion, and sustained impact.

Integrative Function of the Five Inner Coaches™

Together, these five internal voices form a balanced leadership ecosystem:

• The Observer sees clearly.
• The Strategist plans wisely.
• The Encourager sustains morale.
• The Disruptor drives renewal.
• The Builder ensures execution.

This integration transforms the CLI-90 Plus™ from a diagnostic tool into a self-coaching framework—linking assessment results to behavioral growth, resilience, and adaptive leadership in the digital era.

The CLI-90 Plus Helps You:

• Strengthen leadership pipelines through targeted development and succession planning.
• Guide executive and mid-level coaching programs with validated behavioral data.
• Encourage authentic self-reflection and continuous leadership growth.
• Integrate seamlessly with FifthTheory’s ACTivate Leadership™ and Five Inner Coaches™ frameworks.

Ideal Applications: Leadership succession planning, executive coaching, self-coaching, and organizational leadership development.

A one-time $250 platform setup and orientation fee applies to all new client accounts.

Purchasers are responsible for documenting job relevancy and business necessity when using assessments for employment or leadership purposes.

By ordering, clients confirm that they have read and agreed to FifthTheory’s Terms and Conditions for Test Purchasers.

HR professionals and leadership consultants can become CALC™ Certified through FifthTheory’s accredited Campbell ACTivate Leadership Coaching Certification Program, available in the Certifications & Training section of our website. This professional training is specific to the CLI-90 Plus™.